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 United Airlines는 "it's time to fly"라는 캠페인 광고를 통해 비행기 이용과 관련된 다양한 에피소드를 만들어 항공사로서 자사의 가치와

비전을 인상적으로 전달하고 있는데요, 이 광고에선 스톱모션 애니메이션을 통해 유럽으로 출장을 가게 된 부인과 남편의 이야기를 들려주고 있습니다. 애니메이션 기법을 통해 사랑하는 사람이 짧은 순간이지만 헤어지는 순간과 다시 조우하는 이야기를 감동적으로 그려내고 있습니다.

Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a business presentation. As she says goodbye, she leaves her heart behind as a symbol of her love. The musical score for "Heart" is a piano duet of Rhapsody in Blue performed by Herbie Hancock and Lang Lang, who recently performed Rhapsody in Blue together at the 2007 Grammy Awards. Using stop-motion animation and paper puppetry, California-based director Jamie Caliri and his team, place dimensional cardboard puppets in miniature sets that were shot frame by frame.

Advertiser: United Airlines

Agency: Barrie D'Rozario Murphy
Executive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann

Production Company: Passion Pictures

Director: Jamie Caliri through DUCK Studios

Animator: SSSR, Gaelle Denis
Producer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain

브랜드디비 네모디자인 QS몰 SI 스킨퓨어 ☆ 행복 함께 나누기 ☆ 스마일키즈 내안愛 꼬마곰s House 프루아메 나를 찾아 떠나는 세계여행